that's a great way for us to use philanthropic resources. i think the more activity like that, fund philanthropy, that can be kind of consistent with what the government is trying to do in terms of driving more innovation, more quality but take some of the burden off, special a early stage actors, like eric and learnzillion and many others out there that really terrific early stage product. they need more access to markets and customers, but they also need ways to not have to break themselves producing the kind of information, particularly in this idiosyncratic fragmented way we like to define performance. so more common ways of getting evaluations running across multiple products with multiple demand-side actors, multiple users and buyers in ways that are pretty public and get that information out there transparently, and push their lots of different channels. so not only do the market signals about what's necessary or what's needed it clear for vendors and for innovators, but the way in which you think about what performance actually is. i